Dealer & Wholesale
Forged Wheel Dealer & Wholesale Program
For wheel distributors, tire and wheel shops, tuners and online retailers who resell custom forged wheels across multiple vehicle platforms.
How the Dealer Program Works
Dealers buy forged wheels for resale — either project-by-project for their own customers, or as a planned range of designs and fitments. Each order is quoted from the actual design, size, SKU and finish list, so your margins are built on confirmed numbers rather than list prices.
Customer Projects
Send each end-customer build — vehicle, brake package, size, PCD, ET, center bore and finish — and receive a fitment review and quotation you can resell.
Planned Range
Build a focused range of designs and fitments for your market. We help you plan SKUs by platform, size and finish so MOQ and packaging stay practical.
Documented Orders
Drawings with revision numbers, agreed inspection items, packing lists and shipping documents are kept per order so you can answer your customers’ questions.
Dealer vs Private Label vs One-Off Project
| Dealer / Wholesale | Private Label | Custom Project | |
|---|---|---|---|
| Brand on wheel | Agreed per program | Your brand | Per request |
| Typical buyer | Distributors, shops, online retailers | Wheel brands, tuners | Builders, individual projects via a shop |
| SKU planning | Multiple platforms and finishes | Own design range | Single fitment |
| Where to start | This page | Private Label Forged Wheels | Custom Forged Wheel Manufacturer |
Not sure which fits? Read OEM vs private label vs wholesale.
What to Send With a Dealer Application
- Company name, country, website and sales channels (shop, online, distribution)
- Main vehicle platforms you sell for
- Wheel types of interest: monoblock, 2-piece, 3-piece
- Target sizes and finishes
- Estimated quantity per SKU or per quarter
- Destination and preferred Incoterm (EXW, FOB, CIF or DDP)
- Branding needs: our marks, neutral, or your own brand
Useful before ordering: RFQ checklist template · landed cost guide · lead time from sample to production
How MOQ, Lead Time, FEA and DDP Are Confirmed
We keep commercial terms tied to your actual project. Each item below is confirmed in the written quotation, not assumed from a website headline.
| Term | How it is confirmed |
|---|---|
| MOQ | Confirmed per project by design, size, SKU count, surface finish, packaging and project scope. The applicable quantity is stated in the written quotation. |
| Lead time | Some projects have a 20–25 day production target. It is counted from confirmation of the drawing, specifications, surface finish and production slot. Samples, revisions, testing and transport are scheduled separately unless expressly included. |
| FEA | When FEA is in scope, the quotation states who performs the analysis, the load and boundary inputs, which wheel design/SKU it covers and the report delivered. Results apply only to the analysed design. |
| DDP | Offered only by written quotation confirming the destination country, importer of record, duties and taxes, clearance scope and named delivery address. |
Dealer FAQ
Do dealers get fixed wholesale price lists?
Forged wheels are quoted from the design, size, SKU and finish list, so pricing is confirmed per quotation. Planned ranges can be quoted as a set of SKUs.
Can you ship directly to my customer?
Delivery address, Incoterm and who acts as importer of record are confirmed in writing for each shipment. DDP is only available once those details are agreed.
How do you handle fitment for my customers’ cars?
Send vehicle, year, trim, brake package, wheel size, PCD, ET and center bore. We review them against the drawing; final fitment is confirmed on the approved drawing and, where needed, by a test fit on the vehicle.
Apply for the Dealer Program
Tell us your company, sales channels, main vehicle platforms, target sizes and finishes, estimated quantities and destination. We will reply with next steps and the details needed for a first quotation.